To what extent is digital distribution vital to the media area you have studied?
Digital distribution is one of the most important parts after film-making that there is and has changed the way films can be advertised and essentially influence the profit they can make. It contributes to releasing new movies on streaming sites such as Netflix, Hulu, and Amazon Prime or on the internet using websites such as YouTube, Facebook, or Twitter. It also makes new or old movies be able to be bought digitally like on iTunes or On Demand or downloaded illegally on sketchy websites. Even theaters have become digital now using DCP’s to play their movies. Nowadays Digital distribution is crucial and in most cases the only way you will be able to watch a film due to COVID-19.
Guardians of the Galaxy and Black Panther are two movies that were both distributed by Walt Disney, but in some ways took different approaches in how and where they would be distributed. They both decided to distribute their movies to specific theatres to have a red carpet premiere in order to promote their release dates. Due to media ownership Guardians of the Galaxy was not able to be streamed on services like Hulu or Netflix because of owning rights, this causes the movie to make less money then it could’ve. Although people were still able to buy it on DVD or on websites like Amazon. On the other hand, Black panther was distributed on all streaming services including Netflix making it gain more attention and money because it was easier to access to a wider audience. It also was distributed to theatres to have a “...a special screening in Los Angeles on January 29, 2018.” To add on, Disney Plus uses consumption by allowing viewers to see that their movie is going to be taken out of Netflix and placed into their own digital streaming service. By taking out Guardians of the Galaxy and Black panther from other streaming sites and putting them on their own this helps them because by distributing their movies digitally; Walt Disney will make all of the money they usually would without paying other companies to stream them.
Spider-Man is another successful movie making more than $880 million worldwide and was the sixth highest grossing film of 2017. This movie would be digitally distributed on Youtube, Amazon, and ITunes, but is not free on each of these apps. Spider-Man is a superhero who most teenagers and kids are attracted to. Sony used synergy to their advantage by digitally distributing video games made by their own gaming companies and then marketing to a younger audience. In 2018 “Marvel's Spider-Man” was made, this game “...broke records and became the best-selling first-party title ever ousting God of War from the top spot…” By late November of 2019 the game sold over “9 million copies worldwide.” On top of the money made from streaming services and 880 million from movie theatres, they made an additional 9 million from the video game.
Jurassic world is another movie that was highly popular and made “...$1.6 billion in box office revenue...” and ranked “...sixth among the highest-grossing films of all time.” To gain attention Jurassic world marketed by putting trailers on the internet, TV, and before other movies would play in theaters. This was done digitally and would be a very successful method for them. To add on, they created a website filled with information, facts about dinosaurs and they even had a “live broadcast” with interactive webcams. This helped in creating excitement before the actual movie would come out. After it did, the movie did incredibly well as you can see from how much it made. They would later distribute the movie on Disney’s streaming service ‘Disney Plus’ allowing them to have more control of where their movies were being put out and where viewers would be able to watch them.
In conclusion, technology has allowed digital distribution to become one of the main ways people are able to watch films on their phones, tablets, and other devices. By distributing these films on our devices it allows audiences to watch their favorite movies in the comfort of their own home. Digital distribution has impacted films and revolutionized them for the better by allowing us to play games featuring our favorite characters, it has allowed theaters to use faster methods in screening by sending films digitally using DCP’s and now we can even download the movies to our phones from websites. Digital distribution is so important and now that everyone is stuck at home it is so sweet to still be able to have entertainment and enjoy the heroes we love because if not for Digital distribution none of the early access or old movies we like would be available to us.
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